About Us

“Our dream was to find something in life where we can combine our qualifications, experience, expertise and passions all into one solution and PhysEQFiT (the wellness holding company) with FinanciallyFiTLife as the financial wellness division was born”.

Ronel Jooste is a Chartered Accountant by profession. She spent 10,5 years post-articles at the Momentum / MMI Group as Head of Financial Reporting, where she gained valuable experience in the banking, investments and insurance industries. She has also completed her Management Development Diploma (MDP) at GIBS Business School where she was awarded the Top-Achiever award. Ronel runs the FinanciallyFitLife division of PhysEQFiT (Pty) Ltd, focussing on financial wellness. Ronel has developed her own Financial Wellness Programme; she strives to help individuals and businesses to understand and manage their finances better through financial coaching, consulting and training on a personal finance and business finance level.

Ronel has her own financial talk show on All-Time Radio and she often presents talks at events. Ronel is blogging for Finesse Magazine as well as her own blog. She freelances for a few local magazines and is currently busy writing her first e-book about financial wellness. Ronel acted as the National Treasurer of the South African Council for Business Women (SACBW) and chairperson for SACBW Centurion during 2017.

Ronel loves being physically active and is a qualified personal trainer. She has participated in multiple Telkom 947 Cycle Challenges, Cape Town Cycle Tours (Argus) and Tsogo Sun Amashova Durban Classic cycling races as well as the Comrades, Old Mutual Two Oceans and Old Mutual Om die Dam ultra-marathons. She enjoys spending time in the gym and on the golf course. Read more about Ronel.

Marli Jooste, as registered Psychometrist and Counsellor at the Health Professions Council of South Africa (HPCSA), has more than 10 years’ experience in the human capital sphere; the latter both in Private and Public Sector. She successfully runs an independent psychology practice for the past seven years and was recently nominated as a finalist (2016/2017) for the Margaret Hirsch Woman in Business Achiever of the Year. She is accredited in a vast variety of psychometric instruments (cognitive, personality, emotional, risk behavior, competency-based, integrity, etc.). Since completing her Masters in Psychology, she equipped herself with a Diploma in Personal Nutrition, as well as Personal and Life Coaching. She is also a qualified and accredited Trauma Incident Reduction, Neuro-Linguistic Programming and Time-Line Therapy Practitioner as well as Life Coach. She is a COMENSA Practitioner and member of the South African Medico Legal Society (SAMLS). She is currently enrolled for her PhD in Psychology at the University of Pretoria. Marli often joins Ronel on the sport field and enjoys a round of golf, swimming and cycling.


PhysEQFit and FinanciallyFiTLife were a dream that came true for two sisters who not only share a passion for overall wellness but also strive to live by four key principles: make a difference; be an inspiration; be the change you want to see and leave a legacy behind. They believe that their different fields of expertise and qualifications are a unique combination of skills that complement each other in providing a holistic solution.

Ronel and Marli Jooste own the PhysEQFiT Guesthouse and Wellness Retreat (www.physeqfit-guest.co.za) in Centurion which includes a private fitness facility and conference venue facility


We are proudly South African and believe our beautiful country has endless potential. It is our purpose in life to uplift the people of our country; to make South Africa a better place; to make a meaningful difference in the lives of South Africans and to give back to the community. Inspiring and helping other people is what life is all about. Robert Ingersoll once said: “We rise by lifting others.” FinanciallyFiTLife therefore has a strong focus on charity and we are committed to support various charitable causes.